Popular Types of Anchor Texts

In the world of digital marketing and SEO, understanding the nuances of anchor texts is crucial for enhancing your website’s visibility and ranking on search engines. I actually came across someone recently, who dubbed themselves a “linkbuilding expert” but doesn’t even understand what branded anchors are. He thought they branded anchors were where you used the anchor “branded”. You can’t make this stuff up.

An actual article where an “SEO expert” thought he incorrectly used branded anchors.

If you know me then you know how much this bugs me. I can’t stand someone calling themselves and expert when they’re a beginner at best. Have some humility. I’ve been in SEO since 2009 and my stomach kind of turns when I have to explain my experience in the field to a prospective employer or client. Am I even an expert even though I’ve worked with the largest brands and ranked for extremely competitive keywords repeatedly demonstrating knowledge better than 99% of marketers? Not really. I have a lot to learn.

Let’s explore a few types of anchor texts using the example of a fictional company, “WebPilot Solutions.”

1. Branded Anchor Texts:

Branded anchor texts are a fundamental part of SEO. They use the brand name as the anchor, helping to establish a strong online presence and reinforce brand recognition. For WebPilot Solutions, a branded anchor text might look like this:

“WebPilot Solutions”

2. Exact Match Anchor Texts:

Exact match anchor texts use the exact keyword or phrase you want to rank for as the anchor. For example, if WebPilot Solutions wants to rank for “custom web development,” their anchor text could be:

“custom web development services”

3. Partial Match Anchor Texts:

Partial match anchor texts incorporate a variation of the target keyword. For instance, if WebPilot Solutions provides web design services, a partial match anchor text could be:

“WebPilot Solutions specializes in professional web design”

4. Generic Anchor Texts:

Generic anchor texts are non-specific and don’t contain keywords or brand names. They are often used for natural link-building. An example for WebPilot Solutions could be:

“Click here”

5. LSI (Latent Semantic Indexing) Anchor Texts:

LSI anchor texts use semantically related words or phrases to the target keyword. For WebPilot Solutions offering web development, an LSI anchor text might be:

“Explore our website development expertise”

6. Naked URLs:

Naked URLs are straightforward links to a website’s URL. For WebPilot Solutions, it would be as simple as:


7. Image Anchor Texts:

Image anchor texts are used when linking images. For example, if WebPilot Solutions showcases their portfolio, the anchor text may not be text but actually an image of the portfolio, hyperlinked to the website.

By strategically incorporating these anchor text types into your website’s content and link-building efforts, you can improve your SEO rankings and provide valuable information to both users and search engines. Remember that a natural and diverse mix of anchor texts is key to a successful SEO strategy.

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