Don't be left out.

2015 On Page SEO Study

Written By Josh MacDonald on August 6, 2015
-INF views

The following data is 100% fresh and gathered entirely by my crawlers. Cite my website before use.

1 word search terms:

74% of first page Google results have the keyword in the URL.

83% of first page Google results have the keyword in the title.

49% of first page Google results have the keyword as the first word in the title.

82% of first page Google results have the keyword in the description.

23% of first page Google results are the index/root of the website.

Average length of URLs in first page SEO results: 50 characters

2 word search terms:

54% of first page Google results have the keyword in the title.

49% of first page Google results have the keyword in the description.

31% of first page Google results have the keyword as the first words in the title.

19% of first page Google results are the index/root of the website.

Average length of URLs in first page SEO results: 55 characters

3 word search terms:

35% of first page Google results have the keyword in the title.

28% of first page Google results have the keyword in the description.

21% of first page Google results have the keyword as the first words in the title.

15% of first page Google results are the index/root of the website.

Average length of URLs in first page SEO results: 58 characters

All search terms:

46% of all first page Google results mention the keyword once in the title.

34% of all first page Google results mention the keyword once in the description.

3% of all first page Google results mention the keyword more than once in the title.

10% of all first page Google results mention the keyword more than once in the description.

95% of first page Google results have 4 or more words in the title.

82% of first page Google results have 6 or more words in the title.

60% of first page Google results have 8 or more words in the title.

34% of first page Google results have 10 or more words in the title.

19% of first page Google results have beyond the maximum title character count.

60% of first page Google results have beyond the maximum description character count.

55% of first page Google index page results appear within the top 5.

35% of first page Google index page results appear within the top 3.

14% of first page Google index page results appear in the #1 position.

23% of #1 position Google results are index/root page of the website.

78% of #1 position Google results are .com domains. Read more.

56% of #1 position Google results use at least one hyphen (-) in the title.

25% of #1 position Google results use at least one vertical bar (|) in the title.

Average number of words in title on the google result:
1 word queries: 7.06 words
2 word queries: 8.03 words
3 word queries: 8.60 words

Josh MacDonald
Josh is an internet marketer and entrepreneur best known for his SEO knowledge and software such as SerpClix and Keyword Scout.

Share on

0 comments

Leave a Reply

Your email address will not be published. Required fields are marked *