A good SEO book is hard to come by. There are a lot of people in the industry who like to pretend to know what they’re talking about, and because of that I felt I needed to make a short blog post explaining where SEO beginners should look to learn. All 3 of these books talk about the basic essentials of keyword research, social media and link building but they each go into detail on some different aspects. In no order, these are the top 3 books I recommend for learning SEO in 2015:
Adam’s book talks in detail about Google Analytics and local SEO, including how to get a Google Places listing which is important if you’re a small business. This book is shorter than the other 2 and is probably best for beginners who want a light introduction. This book would serve best for a business owner looking to educate himself and tweak his website and digital approach.
Dr William’s book discusses a number of types of backlink types, instead of bushing all of the types of link types under the carpet which is very common. He breaks SEO into 4 parts: quality content, site organization, authority, and the visitor. This book is best for an IT professional who does web design for a living and wants to get a deep understanding of how SEO is and has been understood for years.
Silvia’s book goes into some of the my favourite tips and tactics for link building including using infographics to generate attention and using HARO to get the attention of reporters. This book is more for the aggressive entrepreneur looking to do whatever it takes to see massive results and experiment with new things.
As always, books are not the only source of knowledge, remember to check the Google Webmasters YouTube channel for latest answers by head of webspam at Google, Matt Cutts.