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brightonSEO conference’s underwhelming speaker list

If you know me, you know I hate fake gurus. If you have the audacity to stand on the stage in front of a paying audience and suggest you are an expert, I hope you are. That’s why I don’t do it. I’ve been in SEO for 14 years at the time of writing, and I still have so much to learn.

brightonSEO is currently holding a conference in San Diego. They describe themselves as “the ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing” and boast over 50 speakers at the event. I was surprised to recognize few names in the SEO space. No Brian Dean, Neil Patel, or Cyrus Shepard. The only name I recognized was Danny Sullivan. I think of myself as a nobody in the SEO space, but I was shocked to see how many speakers had an even smaller audience than myself.

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Easy Backlink Strategy For Retail Businesses

interactive map business directory

So you have a client that isn’t ranking where it should be. They’re sitting on page 2, and beating every competitor on page 1 by every SEO metrics there is. The client is TF30 and the competition is all under TF20. You have a blog with fresh, shared and engaging content and the competition doesn’t. Your design is top notch and the retention is high. What do you do? Keep building links.

Unfortunately, once you get all the citations you can, where to go from there is sometimes tricky. Do you opt for editorial links or guest posts? Editorial links are pricey and guest posts are not always available in every industry.

Luckily, there are more citations you can get if your client has a store. Many stores, from automotive shops and family owned grocery stores to gas stations and apparel stores, often sell a number of different brand names in their stores.

Many of us have clients that are behind in the times. Their website is from 1998, but it hasn’t been updated much since. They have some of the fundamentals like a strong Facebook following, but they have forgotten one easy method to generating more traffic in the door, and more backlinks!

The thing is, most big brands have a spot on their map, usually an interactive map, search engine or directory where customers can “find a dealer.”

interactive map business directory

You can see from this dealer of Airhead tubes, they list all of their local dealers with a solid dofollow backlink. Getting on the list is as simple as emailing them and filling out a form. They’ll often send you a bunch of promotional products for free too, which they call a “marketing kit.”

These sites have massive domain authority and being listed here won’t only be good for SEO, but your business-oriented client will see immediate value in being found on that page. It will result in more phone calls, website hits and people through the door which is a clear win.

Some of your clients will have a few links, but if you sit down and go through your distributor’s catalogue and all of the product on the shelf, you’ll have dozens, or maybe even hundreds of websites to contact. The best part about this is, you can usually have your client’s staff do this, and spend their downtime listing all of these. I did that for one clients. Two girls are consistently listing all of the products in the store and catalogue on the respective directory. This costs me nothing as an SEO specialist, but I do get credit for the boost in rankings and traffic when the client sees the monthly report.

Using this strategy, you will be able to double the backlink profile of some of your clients.

How I Get The Best Niche Content For Next To Nothing

For all of you in local SEO, pay attention.

So you have a local client in a targeted niche and you need content for their blog. Not just filler garbage content, but content that will get read, shared and enjoyed.
My strategy is to offer customers of your client a gift card for in exchange for an article written by them!
It costs the client half the price because of their natural profit margins, and the customer loves it.
Some of the customers of the local business will be very passionate about the product/service and can offer some excellent insight. The type of insight writers cannot and do not have, by trade.
I had a customer write a 1700 word article, that got plenty of views from local customers and prospective customers, and then it only costed a $51 credit, on a 95% profit margin product! That’s $3 per word if it were cash, which is still a steal!
Doing this got me first of all, great content. I don’t mean their grammar and writing ability was great, but I mean their knowledge was spot on. Most writers don’t know everything about specific industries. If you run an automotive shop, it’s hard to generate content without someone very knowledgeable. How about a free oil change for an article? Offer that to your top 3 customers who are very frugal. They’ll eat it up.
This obviously doesn’t work in some niches but it does work in many if you’re creative.
Try it out, offer a gift card or free service in exchange for an article by one of your most knowledgable customers. Another thing I should add, is they’ll know the area. In rural areas or small towns, it’s hard to earn backlinks and get a decent following compared to competition in the big city. However good content that talks about other top businesses in town will attract reciprocal links and will also gain you social signals.

How to Find and Analyze Expired Domain Names for Free

You may be wondering what all this hype is about around expired domain names. Expired domains names are a great way to grab some aged backlinks without having to build them yourself. These expired domains can be used for both your money site or your private blog network. Since the previous domain owner likely had a legitimate business or blog, these expired domains tend to contain some very useful backlinks that you can’t usually buy for the price of  a $10 domain name.

In this brief video, I teach how to find expired domain names for free, and how to pick through them to find a domain that could be used as a money site or a private blog network. We use the free version of Dom Cop, and then analyzed the domains backlinks with Ahrefs, Moz and Majestic to check if the domain had been spammed. I also suggest a number of free tools to use and discuss the best backordering services.

How to Find and Analyze Expired Domain Names for Free

If you’d like to purchase my personal scraper that I used to check over 50 million news articles to discover 12,000 expired domains, use the contact form at the top of the site. For me to set the Python source code up on your server, create the databases, configure the crawler and teach you how to use it, this will run in the range of $3000-$4000.