5 Tools You Can Use Today to Audit Your SEO Approach

The W3C Markup Validation Service

Checking that your website uses proper W3C markup is something that is often missed by rookie SEOs. I find it a simple stepping stone that everyone can do to ensure that Google’s crawler can read and understand all of your HTML clearly. Professionals like Neil Patel ensure that their markup follows W3C international standards.


WooRank Dashboard

Every so often, Google adds more on site factors that influence your rankings. Using a tool like WooRank, you’ll be sure that you’re always on top of the latest advances. WooRank checks basic factors like title, headings and description but also advanced factors like SSL, mobile friendliness and social signals.

WooRank Checklist

Google Webmaster Tools

GWT was probably the first SEO audit tool you’ve ever used and if you’re like me, you check it once for each new site and never check it again. I recently checked my GWT panel and to my surprise, I found that there were a couple of errors including no dates or authors on blog posts, along with a large pile of 404s from old blog posts and pages that I deleted. I quickly resolved all the errors to put my site back in perfect standing.

Pingdom Speed Test

This is probably one of my favorite tools. Nothing checks your website speed like Pingdom’s tool. It specifically shows you each element, how fast it loads and then it goes over what you can do to make it load faster, such as caching. Below you can see the scores I get for each aspect of speed improvements.

Pingdom Speed Test

You can see the performance grade, load time, page size and how long each element takes to load.

Pingdom Speed Waterfall

Pingdom also shows each type of media/content and how it affects your load performance. Pingdom breaks down the load time into different categories so you can pinpoint the issue that’s causing your website to load slower.

SEO Expositor

Like WooRank, SEO Expositor is an SEO auditing software. It checks over your SEO approach for both on-site and off-site factors. The tool builds a multi-paged report that can be printed out for future reference. The main difference between this and WooRank is the amount of factors that SEO Expositor checks for and the bonus features it offers in your reports. It checks your SERP rankings, so that if you built a report for a client, you wouldn’t have to use another software to check the current rankings. Best of all, I own it!

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