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The Importance of .com Domains in SEO First Page Rankings

Recently, I did a study of how important domain extensions like .com, or more specifically, how common they appear in Google search engine results. These numbers are derived from tens of thousands of tests, which is a sample size large enough to consider this data fairly accurate.The data was gathered from a server IP based in France. However, this didn’t have much of an effect on the results as only 0.5% of the first-page results came from .fr domains.

I found that out of tens of thousands of results, 79.9% of the first page results were from .com domains. As for the .net extension, 1.17% came from .net domains. The .org extension held much of the remaining share left behind from the .com domains with a 9.6% market share in the SERPs. Now the .info domain is where a big answer is shown. Only 0.07757% of the results were .info domains. This really explains how useless .info domains are when it comes to SEO.

When I looked at just top 3 results, 78.497% of the domains were .com.

This data was gathered by Josh MacDonald on December 20, 2014. Anyone who wishes to use this data, please pay respect and give credits to this page.

How to Build a Simple Viral Social App on a $0 Marketing Budget

Norfolk Beauties - Brett Pond

Commenting anonymously on a person’s profile.

 

 

Norfolk Beauties main interface

After a couple hours in, more names were submitted quickly.

norfolk beauties tommy land

The app initially had a down vote button, but was removed to reduce hate and comply with Apple.

Back in September, I was starting out in mobile development. I knew eventually I wanted to get into social apps. While I had the technical knowledge, I wasn’t quite ready to jump on something of large scale. I wanted to test some theories on a small scale. Coming from a small town, I thought they were the perfect audience, so I decided to build something for them. I knew if I built the right kind of app, it would easily go viral, even if I just sent it to 3-4 people. While people have thought the era of “Facemash” or “Hot or Not” type websites died, I decided to give it a run to see if I could prove people wrong. With the right well-connected, opinionated audience, I thought it could be replicated. However, it can’t be a website like Facemash as that will never catch on in this day and age. Snapchat, Uber, and Instragram only had their intense growth because they were on mobile platforms. So I knew building a website wasn’t going to be needed for this. This clip may jog your memory:

app store submit

It sat for days like this.

I built the app over a few days at the end of September while sitting in class. Eventually by October 4th or so, I had found the time to get the app graphics done and submitted it to the App store for approval. After a week, it was denied. Apple showed me their terms of service and I had to tweak the semantics a bit to make the app be worthy of the App Store.

app store deny

Basically, the app was set up in a leaderboard format. I used a tab view controller to split the men and women up. People would enter any name, and then we would review the name to ensure it was legit, usually by a Facebook search because I’m too old to still know the high school kids these days. After approved, they could upvote or downvote the name, once per day. A twist I added was: you could also leave an anonymous comment on each name. This gave people the opportunity to say something nice about a person they don’t talk to on regular basis. Then I got thinking about how fast the app would grow if the comments were not compliments but rumors. Comments should really turbo the growth.

apple app review norfolk beauties

After the first rejection, I removed the downvote feature and made it so comments had to be approved before going live. We ended up not approving any overly harmful comments, even though about 60% of them were. I had my friend Justin help me with moderating some of the submitted content when I was busy so we could keep the new content flowing.

app store review process

After a long examination by Apple, the app eventually went live December 4th. I didn’t check on it until December 9th so it sat for a while. As I had planned, I told a couple friends and popped the link up on Twitter. This got me the initial 20 users or so.

tweet0

The initial support was positive, but I knew after pondering it for a couple months that it would eventually turn negative because people wouldn’t like it and that would drive the popularity of the app. I just didn’t know when. Eventually, seeing this tweet from a user that received a positive comment from a girl made me realize that it was just the starting of promotion. If more girls kept leaving comments on guys’ profiles, the app would continue to grow. This is what I was hoping for.

tweet1

tweet2

Today December 15th, on the 7th day of promotion, the activity really picked up from a few tweets and it hit 200 users on the iPhone. I knew it would eventually be the negativity that drove it. Just goes to show the raw power of Twitter.

tweet3

Additionally, I knew there was conversation buzzing at the Police station about the app with regard to “cyberbullying”. For those of you thinking about replicating this in your home town, I wouldn’t be worried about the Police. It’s the internet and people are free to say what they’d like. If it got to the point where you have to take it down, the buzz would be so strong that you could easily transfer the database to an offshore website where your local government does not have jurisdiction.

I figure I can ride this to 1000 users but I’ve already learned what I want to, and my intentions were not necessarily to piss people off but study them. Secondly, I want to keep my Apple developer account in good standing for future apps, so I decided to take the ethical route and pull it off the app store.

Apps are so elegant in the way that you can just create an environment for a specific demographic of people to express themselves and they’ll jump on it without hesitation.

If you are going to replicate it, you need a small community like a small college/university or a small town.  The structure I used is probably the easiest to code. A simple table view the links to another table view that holds the comments. I built it for iOS 8 only and it still did fine even though many people own iPhone 4 and Android phones. American cities tend to not be as iPhone dominate I noticed, so you might get away with Android only instead and Android only costs $25 to get into their store. My demographic contained 5 small high schools totally a population of about 3500 kids. I figure about 1/3 of them have iOS 8 so my target audience was about 1200. The chance that many of the kids knew each other was reasonably high as the kids that were submitted were usually at least some-what popular.

This theory goes for a lot of things in SEO and internet marketing. Just because everyone is saying it’s a dead method, doesn’t mean you shouldn’t give it a shot. Throw a twist on it and you might surprise yourself. It’s time for another app with a bigger demographic now.

GoDaddy Closeouts: Page and Domain Authority Checker

Software Screenshot

Find thousands of great domains names available for just a few dollars on GoDaddy Auctions.

Out of the 150,000 domain names up for auction in GoDaddy’s Closeout section alone, don’t you wonder if you’re missing out on some hidden gems? With this tool, you’ll be able to scrape those domains, and use your Moz API (available free) to build a large spreadsheet containing each domain’s page and domain authority.

Domain authority is a metric ranging from 0 to 100 representing the authority of a website by analyzing its backlinks. This metric is crawled and computed by Moz and offered in both free and paid plans to marketers.

To download this free tool, fill out the form at the top of the website and you’ll have the tool emailed to you.

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